Some entrepreneurs often feel that their good ideas cannot be realized. At this time, most entrepreneurs think that the poor execution of the company is a problem of employees' ability and attitude. Poor execution is a phenomenon, and poor management is the essence. The strong executive power of foreign companies is a phenomenon, and a mechanism to improve the executive power of employees is the essence. In fact it can be thought of this way:

The poor execution of individual employees is a problem of ability; the poor execution of the company as a whole is a problem of management!

5 reasons for poor execution

1. Employees don’t know what to do

The company does not have a clear strategic plan that can be implemented, and there is no clear marketing strategy, and employees cannot get clear instructions; there are also some company policies that change frequently, strategies are changed repeatedly, coupled with poor information communication, so that employees are at a loss, You have to rely on inertia and your own understanding to do things.

This disconnects the employee's focus from the company, and the company's important work cannot be performed or completed.

2. I don't know what to do

The employees of foreign companies generally have to undergo rigorous training after they join the company, but domestic companies are not the case. Either they go to work directly without training, or the training is not targeted and practical, or they just do inspirational training and development training for employees. I still don’t know; some only train employees on some industry trends and macro strategies, but they still haven’t given them methods.

There is also a relatively common deep-seated reason for this, that is, the middle and senior leaders themselves do not know what to do, so they cannot explain it clearly to the people below, the director can't explain it clearly, the manager can't explain it clearly, and finally it is the real implementation of the most The bottom layer can't do it, and there is hardship.

3. Does not dry well

If a soldier is fighting on the front line, the logistical supplies are not available, and the headquarters does not respond when they request support, and if they are injured and cannot receive quick medical care, then the soldier's fighting spirit will obviously be greatly affected.

The same is true for the company. Slowly the enthusiasm is consumed, and slowly it becomes inactive.

4. I don't know what's the benefit of doing it well

In ancient times, if a city could not be attacked for a long time, the general who attacked the city would usually give an order: soldiers can burn, kill and loot at will within 3 days after the city is broken. As a result, the morale was boosted, and the city was broken in one day.
Sales always only look at the present, which is determined by the nature of the work. When the immediate benefits cannot be seen, there is no great interest in doing it.

5. Knowing that it doesn't hurt to do it well

If there is only the promise that "soldiers can burn, kill and loot at will within 3 days after the city is broken" and there is no stipulation of "being a deserter and stand beheaded", there will definitely be some soldiers who will find an opportunity to escape, thus shaking the military's heart. Knowing that there is no harm in doing well comes from three aspects:
first, there is no evaluation;
second, the assessment indicators are unreasonable;
third, the punishment is not severe or there is no punishment.

The work results of many departments are not suitable for evaluation by rigid indicators. The work of these departments needs to be evaluated by executives who understand the business based on their experience. If executives are not capable of making fair evaluations, employees with weak internal drive may slack off. Work.

5 Ways to Fix Poor Execution

The reason for the poor execution becomes clear, and the solution becomes clear, that is, to achieve "clear goals, feasible methods, reasonable procedures, adequate incentives, and effective assessments".

1. Have a clear goal

For the sales line of business, the goal is to achieve the target. Accurate and implementable indicators are the basis for budgeting, policy setting, incentive assessment, and the most important thing in sales management.

2. The method is feasible

Yue Fei invented the hooked sickle spear and taught the soldiers to hook the horse's legs and broke the abducted horse of Jinwu. Without this feasible method, no matter how brave the Yue family army is, they may not be able to win. Since the task of the executive layer is to execute, the manager should provide specific operation methods for it.

To formulate a feasible method requires the effective cooperation of decision-making, support and feedback.

First of all, the decision cannot be made based on the leader's wishes, but must be fully demonstrated in combination with market conditions; support can be business guidance given by senior employees to subordinates, or professional internal or external training. In terms of level, teaching tools and methods is far more important than passing on ideas. Inspirational training will not bring much business growth. Solving problems depends more on methods than enthusiasm;

There is always a downside to any approach, and feedback from execution helps it improve it further.

3. The process is reasonable

In most businesses, the process is not a problem in form, it is in execution that is unreasonable. There are two reasons for this unreasonable: (1) the layman controls the professional; (2) the responsibilities and rights are not equal.

4. Motivation is in place

The so-called incentives in place have three meanings: in place of strength, in place of description and in place of fulfillment.

Incentives should be competitive in the market, attractive among employees, and affordable in the company.

Motivational descriptions should be concise and easy to understand, preferably visual.

Cashing in place means that what the company says must be counted, because the midway policy changes caused by the company cannot affect the annual bonus of business personnel.

5. The assessment is effective

To be effective in assessment, three points must be fulfilled: first, assessment must truly play a guiding role; second, interference from human factors must be avoided;

Domestic enterprises that have experienced a period of rapid development have not yet had the awareness and energy to improve the management of the company, resulting in a serious mismatch between the management level of the company and the scale of the company. When the industry grows rapidly, this mismatch is concealed by high profits; after the industry develops to a period of stable integration, the shortcomings of insufficient management capabilities begin to emerge, and poor execution is one of the most typical manifestations.