At present, the development of the global hardware industry is very mature, and there are different markets in South America, Africa, and Asia, and there are many opportunities. According to Luo Baihui, secretary general of the International Mould and Hardware and Plastic Industry Suppliers Association, worldwide, a so-called self-contained hardware industry continues to develop at a growth rate of 11%. This is the demand of consumers, and it is also the image of the entire hardware industry in the eyes of consumers on a global scale.

The development trend is towards intelligence and humanization

The 21st century is a century of brand consumption. Consumers are more and more inclined to choose brands when they buy any commodity, especially trustworthy brands, because choosing a brand means choosing health, safety, peace of mind and decency. According to the general industry, the market share of leading brands reaches more than 20%, indicating that the market has entered a mature stage. However, the cabinet hardware that is closely related to each of us every day has not yet appeared on the market. Leading brand. DIY products have become the new favorite in the hardware-related industry market. In recent years, in Europe and the United States, as the design of architectural hardware products in developed countries is mainly easy to install and maintain, self-assembly products and tools are very popular in the market.

According to Luo Baihui's analysis, my country's hardware market is mainly distributed in Zhejiang, Jiangsu, Shanghai, Guangdong, Shandong and Taiwan, among which Zhejiang and Guangdong are the most prominent. Yongkang in Zhejiang has always been known as the " Hometown of Hardware Tools ", and Zhejiang people have a strong sense of market operation. From the original hot pot products, stainless steel thermos cups to the scooters that were all the rage last year, they have brought them a lot of money. Guangdong is also about to become the world center of hardware tools and molds. At present, there are more than 6,000 mold companies in the surrounding areas of Guangzhou and the Pearl River Delta, employing more than 200,000 people. The International Mould Machinery Exhibition has been held in Guangzhou for several consecutive times , attracting more than 1,000 enterprises from 25 countries and regions. With the continuous improvement of the level of specialization and internationalization, my country's hardware products will also move towards an intelligent and humanized development path.

In the design of the entire kitchen hardware, the gardening maintenance of some gardeners increases the market demand by 16% every year, so from this aspect, there is still a lot of space for hardware. Especially in those home furnishing industries, as well as those in the bathroom and kitchen market, the market demand is increasing at a rate of 16%, and more importantly, hardware needs some market opportunities to diversify. Among them, the supporting facilities of hardware tools accounted for 9% in doors and windows , 8% in bedrooms, 8% in interior decoration, and 7% in the construction industry. For the entire hardware industry, market style and market atmosphere are very important. After understanding the analysis and market style of these markets, it is necessary to find out that consumers have different development needs for the hardware industry in these various sectors. As a retailer, it is necessary to Understand their needs, and then formulate a plan based on their needs.

The industry is in the stage of development

Because the dealer has no production capacity, one of his important profit guarantees is the protection of the area and obtains monopoly profits. The domestic cabinet hardware industry is in the developing stage, the overall production scale is large, but due to technical limitations, the homogeneity is quite serious, and the brand concept is also seriously lacking. Many hardware factories just sell products blindly, fight prices, and have no systematic marketing. Planning, lack of regional market protection, and no stable price system, money is a mother, often a city sells well, other peers flock to buy, the original exclusive best-selling products have become everywhere, and the prices are rapidly rising Low, dealers are exhausted, and the hard-earned business is easy to be followed up and surpassed by peers, and has never been able to occupy a large market share.

There is no professional marketing channel for cabinet hardware. Today, any commodity can be purchased in specialty stores, ranging from combs to automobiles. Specialized stores have given consumers a huge Confidence and pleasant shopping experience are popular all over the world, but in the cabinet hardware market, consumers cannot find such professional sales channels. People with spending power do not know where to go to buy their favorite products. There are dozens of products in a city. Home textile store, but not even a cabinet hardware store. This is a huge market space.

Traditional industry turns to fashion industry

Luo Baihui said that on a global scale, the hardware industry is shifting from the traditional positioning industry to the fashion industry, especially in Shanghai. Consumers are looking for this personalized style, more fashionable types, more focus on quality, but also with very reasonable prices, which are very popular with consumers. Hardware products also provide customers with more choices and create a market demand. At this stage, it must be recognized that the quality of hardware products provided by manufacturers is not the best, and the quality of the products provided is not guaranteed. Now, more attention is paid to the issue of cost-effectiveness. If consumers spend money to buy If a product with a so-called life cycle is very long, it is taken for granted that it should be able to provide services such as maintenance, and it is hoped that the purchased product can provide him with corresponding services during his lifetime. More importantly, consumers hope that this tool It can be continued and passed on to the next generation, which is also a predictable development trend of producers in the industry.

The cooperative outsourcing model is favored

China is the UK's largest and fastest-growing corporate partner, but in the first two quarters of 2011, UK imports from China increased by around 26%, and the increase in imports is not only due to the UK government's purchase of goods The ability, but also from their decision, to be able to outsource that production to China for production. According to reports, if we buy boots and just buy some on the street, these are from China, and the cost of it may exceed the cost of buying a train ticket to Shandong to buy the boots, I think this The situation may be similar in other countries. The manufacturing industry in the UK generally outsources its own production, and then reduces some of the corresponding pollution, especially in those so-called large-scale production industries, they all choose to outsource.

Product line is not enough to support professional storefront action

Almost all existing hardware in the market are products that can only specialize in a certain type or material, and the product line is far from enough to support the operation of a professional store, especially the mid-to-high-end franchise stores, and the follow-up research and development capabilities are not strong enough. Due to the complex source, daily hardware stores are often turned into grocery stores, and become a consortium of several manufacturers. The products are mixed, and the consequence of this is that consumers cannot be given good after-sales service and stable quality assurance, and there is no brand loyalty. , the anti-risk ability is also very low.

Home Cabinet Hardware Concept Extension

With the development of social economy, the hardware industry of household cabinets presents new trends under the new situation, and the corresponding products will show different characteristics. In order to ensure the quality of decoration, more and more owners choose third-party supervision to serve themselves. In addition, the concept of energy saving has become more and more popular, and energy saving and environmental protection are still the development trend of new products for daily hardware and bathroom products.

Luo Baihui, head of the International Hardware and Plastic Industry Suppliers Association, believes that in the future, home cabinets will be transformed from a series of furniture with storage and storage functions that are specifically used in kitchens for meal making, into a collection of storage, washing, cutting, cooking, frying, and even catering. Comprehensive furniture for meeting guests, leisure and entertainment, study and work and other functions. The entry of audio, network, office and other equipment has changed the role of cabinets only as working tools. From a design point of view, modern kitchen design is gradually changing traditional layouts such as wall cabinets and corner cabinets, and high-rise cabinets with more storage space have become substitutes. The layout is also constantly changing, from the original L-shape and U-shape to the central location of the kitchen. The cabinets are not against the wall on several sides, there is an island in the center, and the water and electricity pipelines go underground. Kitchen equipment is also developing towards integration and integration. Cabinets, electrical appliances, ceilings, etc. will be modularly integrated. Consumers only need to choose various modules according to their own needs, and decorating the kitchen is as simple as building blocks.

The concept of bathroom hardware products has far broken through the traditional concept of the past

As a symbol of modern luxury life, bathroom hardware products have entered all aspects of people's lives. That is, it not only has the functions of hygiene and cleaning, but also includes the functions of health care, appreciation and entertainment. In terms of use functions, only the flushing methods of sanitary ware products have appeared rotary flushing, silent flushing, oblique flushing, straight drop, siphoning, jetting and so on. The shape of bathroom products has appeared in one-piece, and basin series, one-piece toilet, women's wash, squatting, urinal, mop basin, column or desktop wash. Sanitary ware products have also launched a series of supporting products with additional functions such as leisurely bathtub, cabinet basin and steam room. Bathroom hardware products tend to be more humanized, with rich products and more options.

Energy saving and environmental protection are still the development trend of new daily hardware bathroom products

Recently, water prices in major cities in China have risen one after another. In addition, in recent years, the state has vigorously implemented the policy of energy conservation and emission reduction, and the concept of energy conservation has become more and more popular among the people. In this regard, whether it is price regulation or publicity and guidance, the concept of "water saving" has become more and more popular, and the large household water-bathroom products have also become the primary issue of water saving, and more consumers are more willing to choose energy-saving bathroom hardware. products, but many product technologies are not up to standard, so consumers should try their best to choose big brands when buying water-saving sanitary ware, and choose products with "China Water-Saving Product Certification", the quality will be more guaranteed.

More and more owners choose third-party supervision to serve themselves

Because the third-party supervision has no interest in the decoration company, it will completely stand on the side of the owner and consider it for the owner. More and more owners will choose third-party supervision to serve themselves. Although the decoration cost is more than the cost of the supervision, the supervision will also supervise the decoration process according to the actual situation of the owner to avoid unnecessary additions and repeated billing. can also be guaranteed.

High-end hardware market space is large

The cabinet hardware products currently circulating on the market have a single style, an outdated style, and rough workmanship. There is no brand guarantee at all. Even many consumers do not know that there are complete sets of cabinet hardware for sale. The home is not commensurate with it, and it is even more incompatible with the modern home furnishing at home. There is a large market space for the cabinet hardware market above the mid-range.